Search Engine Optimisation
SEO falls mainly into four categories;
- On page Search Engine Optimisation (SEO)
- Off page Search Engine Optimisation (SEO)
- Social media Optimisation (SMO)
- Search engine marketing (SEM)
On Page Search Engine Optimisation (SEO)
involves analysing your website to ensure it has no code or content issues that would down rank your website. If we find anything (and we always do), we fix it.
When combined with keyword research, image optimisation, accessibility clean up and validation you suddenly get a website with chances. We give you recommendations of changes to content you can make that will help drive more targeted search engine traffic to your site.
To give some technical details, here are some tasks that might be undertaken (not in order of priority):
- Extensive Keyword research
- Installing A Favicon
- Content changes plan
- Ensuring only one copy of each page exists
- Ensuring the site has no duplicate content issues
- Removing on-site spam
- General title, meta tag and text recommendations
- Legitimising excessive link exchange
- General usability and accessibility recommendations
- Use semantic HTML to better inform search engines what your web pages are about
- Image optimisation
- Installation of a traffic analytics package
- Dynamic / static sitemaps for Google and Yahoo
- Validate HTML and CSS code to ensure your web pages can be understood by search engines
- Load time analysis
Off Page Search Engine Optimisation (SEO)
Involves mainly two big jobs;
- Telling search engines and directories that you exist, its a long list.
- Getting links from other websites to yours, this job never gets completed, you should be thinking about this daily. (back-links)
Social Media Optimisation (SMO)
This part of SEO you either love or hate (Facebook plays a part!). SMO is where we recommend what social media sites you should be using and also provide help sheets and tips for getting the most out of them. We devise a strategy depending on your business and help you understand how to use these different websites. We also recommend ways in which people can stay connected through your website with the use of RSS and Email, Twitter and Facebook etc..
Search engine marketing (SEM)
Is all of the above and also the paying/pay per click schemes like Google Ad-words. We can help you with this minefield by drawing up a formal plan or a simple chat on the phone.